UNG Auxiliary Services
Introduction: Micah spearheaded the rebranding of UNG Auxiliary Services for the 2023 Fall Semester, creating impactful graphics and leading successful social media campaigns in collaboration with Coca-Cola United, Barnes & Noble, and Passio Go, generating over 10,000 interactions. I developed more than 50 graphic assets, ensuring brand consistency across social media platforms, and grew the UNG Bookstore’s Instagram following by 15%. Additionally, I crafted engaging blog posts and brochures targeting students, staff, and parents to promote upcoming campaigns. Find out more about the campaigns below:
Coca-Cola United Micro Market Campaign
The University of North Georgia was opening one of their new micro markets on the Oconee Campus. A micro market is a small, self-service retail space typically located on campus, offering a variety of snacks, beverages, and convenience items to students and faculty. This project required communication and conversations with the vendor, Coca-Cola United.
I had the luxury of being a part of making the poster, digital signage, and social media post to promote the grand opening. I also got to see the behind the scenes of the video production of the advertisement. This included editing, cuts, and adding visual aids.
Card Services Content & Brochures
Majority of the time was spent finding ways to inform students about how valuable their Nighthawks ID card is. Awareness was the primary goal of these visuals. These graphics were made to tell students how to pick up their card, how to use it, and the benefits.
I was in charge of brochures, social media posts, blog posts, and images to be shared through emails.
Passio-Go “Bus Buzz” Campaign
Passio Go serves as the student transportation app for UNG. You are able to track the bus and even request a pickup with this new feature. To communicate to students about this app, I was tasked with creating signage, social media posts, and recreating brochures.
The campaign was effective as it almost doubled app downloads upon the release of the campaign in the Fall of 2023.
“Dining Dollars” Campaign for Dining Services
With limited access to the dining facilities (since they were closed for the Summer), it was a challenge to create food content. We decided to inform the students about the changes by breaking it down as simply as possible. We used a question and answer format for our meal exchange post so the student stopped and noted the change.
Parking Services Content
My work for parking included several digital images about parking reminders and a trifold for general parking information. The brochure was displayed on the UNG website and is kept in the parking office for students/ faculty to view.
Bookstore Communications & Marketing
The Barnes & Noble bookstore at UNG needs to communicate to students what they offer as well as when they are open. The following are images that were created to promote special offers, closures, and merchandise.
One of the special campaigns was the limited time national championship softball t-shirts. I worked on digital signage and social posts.