Top Notch Garage Door Project

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For my social media capstone project, I worked with Top Notch Garage Door, a local Gainesville business, to create a strategy that strengthens their online presence. This project gave me the opportunity to apply key marketing concepts and develop practical solutions tailored to their community-focused brand.

What I Accomplished:

• Created a detailed buyer persona.
• Conducted a social media audit.
• Developed a brand voice table.
• Designed a mood board to guide visual identity.
• Built a social media marketing plan and content calendar.
• Crafted and launched Meta ads.
• Designed engaging social media posts and video content.