North Georgia Nighthawks
Micah is a member of the Creative Services team for the Athletics Program at the University of North Georgia. He captures and showcases the vibrant gameday experience through photography, videography, and social media, aiming to engage and excite students. With over 50,000 followers across 30 social media accounts, his efforts result in over 10 million impressions annually. His responsibilities include the following:
- Live tweeting highlights on the team's designated Twitter accounts
- Editing and color grading highlight plays using Capcut and Premiere Pro
- Editing final score and starting lineup graphics in Photoshop
- Capturing vertical-style content for IG stories
- Taking photos, editing them, and archiving them in proper locations
- Capturing video on digital cameras (Sony, Canon)
- Distributing photos to proper channels and staff
- Posting on Instagram with hashtags and captions aimed at sparking engagement
- Communicating with the creative team on content and strategy
- Adhering to UNG Athletics brand guidelines
Instagram Stories
Instagram stories are our main way of communicating with students. Anything that captures the arena’s energy or events should be featured there.
Live Tweets
Tweeting during the game isn’t just about photos—it’s about score updates, funny fan moments, highlight clips, and more!
Final Score Graphics
Final Score Graphics
To wrap up the story, we post winning final score graphics across all platforms, giving our audience the perfect ending.